The 2011 North American International Auto Show wasn't exactly chock-full of game-changing new product, but that didn't keep the media & public from making it a much bigger success than the 2010 show. Crain's Detroit Business reports that the 2011 Detroit Auto Show held 5,000 members of the international media in the work of press days & 21,000 guests (5,000 over in 2010) in the work of the two-day industry preview. The annual charity preview saw another 10,500 guests, raising $2.6 million for charity.
That's excellent news, but the top headlines for the struggling Detroit area are reserved for the $325 to $350 million in total estimated economic impact - about $25 million over in 2010. A grand total of 735,370 members of the general public bought tickets to NAIAS; up 20,000 from the 2010 show. Now that's definitely a step in the right direction.
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